Revlon was looking to launch their new lip product, Ultra HD Vinyl Lip Polish with a retro inspired roller rink in the summer of 2019. We worked together to introduce the new product to Millenial/GenZ consumers at Chicago's Lollapalooza by creating the Revlon Ultra Rollerama.
Through a bold and colorful roller rink, festival goers were transported into a 70's themed experience filled with music, skating and free samples.
From the initial pitch deck to on-site execution, I worked closely with the client as lead designer on all program deliverables for the activation.
In addition to capturing on-site photography, I worked closely with the Lollapalooza video team to capture content of Revlon’s on-site influencers which included Ashley Graham, Kristen Noel Crawley and others. We created 3 videos that were used across Revlon’s social media channels.
Original deck presented to Revlon for partnership
