My copywriting partner and I were tasked with bringing Pepsi’s iconic generations campaign to life through a custom event at the Hollywood Palladium featuring The Chainsmokers. The campaign brought the retro, pop art inspired design of Pepsi back to consumers and it was my job to give that identity a modern twist. #PepsiGenerations
I worked directly with the Pepsi client to pitch several design concepts and once we landed on the final visual identity, I applied that look and feel to various elements on site:
My partner and I also worked with our production team to capture content at the event for use as part of a larger partnership case study video that we wrote the script and treatment for.